Ephrem™

Overview

The Problem

The Challenge

Target Audience & Personas

Outcomes & Impact

The Design Process

Deliverables

Kenna Remit is a remittance application we’ve developed to offer a midern and efficient solution for cross-border money transfers. It’s designed to meet the needs of Ethiopians abroad while aligning with Ethiopia’s digital transformation goals.

The Ethiopian diaspora faces significant hurdles when trying to send money back home. Traditional remittance shops charge exorbitant sending fees and are increasingly facing closures. Alternative methods like crypto are illegal in Ethiopia, and existing local tools suffer from slow processing times and technical glitches. This leaves users frustrated and searching for a reliable, affordable, and direct way to support their families and communities.

The primary business challenge was to overcome the friction and mistrust associated with existing remittance methods to drive user signups and adoption for a new platform.

To understand the core needs of our users, we researched and interviewed individuals within the diaspora:

✅ Increased Retention: User retention increased by 50%.

✅ Improved Usability: User feedback indicated that the Kenna Remit platform is significantly easier to understand and navigate compared to leading competitor apps.

✅ Increased Retention: User retention increased by 50%.

✅ Improved Usability: User feedback indicated that the Kenna Remit platform is significantly easier to understand and navigate compared to leading competitor apps.

✅ Increased Retention: User retention increased by 50%.

✅ Improved Usability: User feedback indicated that the Kenna Remit platform is significantly easier to understand and navigate compared to leading competitor apps.

Age 27

Denver, Colorado

Age 27

Denver, Colorado

Age 27

Denver, Colorado

Age 35

Queens , New York

Age 35

Queens , New York

Age 35

Queens , New York

Sabrina frequently sends money to her parents in Ethiopia for support. She grew frustrated by the high fees and the eventual closing of the remittance shops she relied on. She found alternative local tools to be slow and glitchy.

Abeselom wants to give back to the specific church he grew up attending in Ethiopia, but he lacks a direct, reliable method to send funds to an institution rather than an individual.

Brainstormed and sketched user flows focused on creating an "instant send" experience, allowing users to quickly target their desired recipients (whether family members or institutions).

Established a visual foundation that communicates trust and ease of use.

Comprehensive Design System

Product Design & Web Design

Pitch Deck

Complete Brand Identity & New Logo

Sabrina Dinku

Abeselom Mengistu

Product Designer

3 weeks (Brand Identity)
1.5 months (Product & Web Design)

Role

Timeline

Tools