Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
Understand emotional drivers and blockers around personal cashflow tracking.
02 UX RESEARCH
02 UX RESEARCH
02 UX RESEARCH
The Problem
The Problem
The Problem
Research Goals
Research Goals
Research Goals
01
01
01
02
02
02
03
03
03
Despite the rise of budgeting tools, users still feel overwhelmed and disorganized when it comes to tracking income and expenses. Finance apps often present data in sterile, transactional ways—missing emotional intelligence and user-centric nuance.
Despite the rise of budgeting tools, users still feel overwhelmed and disorganized when it comes to tracking income and expenses. Finance apps often present data in sterile, transactional ways—missing emotional intelligence and user-centric nuance.
Despite the rise of budgeting tools, users still feel overwhelmed and disorganized when it comes to tracking income and expenses. Finance apps often present data in sterile, transactional ways—missing emotional intelligence and user-centric nuance.
"Budgeting apps are too rigid or feel like work."
"I only open them when I feel guilty about spending."
"I don’t understand what the graphs are telling me."
"Budgeting apps are too rigid or feel like work."
"I only open them when I feel guilty about spending."
"I don’t understand what the graphs are telling me."
"Budgeting apps are too rigid or feel like work."
"I only open them when I feel guilty about spending."
"I don’t understand what the graphs are telling me."
A soft tone that feels more human and less corporate
Clear visual cues for good vs bad financial habits
A dashboard that rewards awareness, not perfection
A soft tone that feels more human and less corporate
Clear visual cues for good vs bad financial habits
A dashboard that rewards awareness, not perfection
A soft tone that feels more human and less corporate
Clear visual cues for good vs bad financial habits
A dashboard that rewards awareness, not perfection
track expenses in notes or not at all
track expenses in notes or not at all
track expenses in notes or not at all
check financial apps only at the end of the month
check financial apps only at the end of the month
check financial apps only at the end of the month
want push reminders that don’t feel naggy
want push reminders that don’t feel naggy
want push reminders that don’t feel naggy
User Persona
User Persona
User Persona
Frustrations
Frustrations
Frustrations
Wants & Desires
Wants & Desires
Wants & Desires
Behaviors
Behaviors
Behaviors
73%
73%
73%
56%
56%
56%
80%
80%
80%
Accountant
Accountant
Accountant
Veronica G.
Veronica G.
Veronica G.
"Why do money apps make me feel worse about my money?"
"Why do money apps make me feel worse about my money?"
"Why do money apps make me feel worse about my money?"
9:41
9:41
9:41
6
6
6
MON
MON
MON
Calendar
Calendar
Calendar
Camera
Camera
Camera
Weather
Weather
Weather
App Name
App Name
App Name
Folder
Folder
Folder
Search
Search
Search
Fina tracks your expenses, sets budgets, monitors investments, and offers financial avice.
Fina tracks your expenses, sets budgets, monitors investments, and offers financial avice.
Fina tracks your expenses, sets budgets, monitors investments, and offers financial avice.
01 DESGIGN PROCESS
01 DESGIGN PROCESS
01 DESGIGN PROCESS
Project Timeline
Project Timeline
Project Timeline
Empathize & Research
Empathize & Research
Empathize & Research
Visual Design & Design System
Visual Design & Design System
Visual Design & Design System
Prototype and Testing
Prototype and Testing
Prototype and Testing
Development & Testing
Development & Testing
Development & Testing
60 Days
60 Days
60 Days
Fina is a mobile app designed to help individuals effortlessly track, analyze, and optimize their daily cashflow. The goal was to blend smart financial insights with a calming, user-friendly interface that supports decision-making without the stress.
Fina is a mobile app designed to help individuals effortlessly track, analyze, and optimize their daily cashflow. The goal was to blend smart financial insights with a calming, user-friendly interface that supports decision-making without the stress.
Fina is a mobile app designed to help individuals effortlessly track, analyze, and optimize their daily cashflow. The goal was to blend smart financial insights with a calming, user-friendly interface that supports decision-making without the stress.
Project
Project
Project
Fina
Fina
Fina
Industry
Industry
Industry
Finance
Finance
Finance
What is
What is
What is
Fina?
Fina?
Fina?
Transactions
Transactions
Transactions
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
-$300
-$300
-$300
June 5 2025
June 5 2025
June 5 2025
Slack
Slack
Slack
-$12.50
-$12.50
-$12.50
June 4 2025
June 4 2025
June 4 2025
Philps k.
Philps k.
Philps k.
-$200
-$200
-$200
June 5 2025
June 5 2025
June 5 2025
Camren Q.
Camren Q.
Camren Q.
-$200
-$200
-$200
June 5 2025
June 5 2025
June 5 2025
Total Balance
Total Balance
Total Balance
9:41
9:41
9:41
$ 952.26
$ 952.26
$ 952.26
Send money
Send money
Send money
Request
Request
Request
Accounts
Accounts
Accounts
Hello Gustav
Hello Gustav
Hello Gustav
Good afternoon!
Good afternoon!
Good afternoon!
Quick Send
Quick Send
Quick Send
Aman
Aman
Aman
Misha
Misha
Misha
Seedor
Seedor
Seedor
Melisa
Melisa
Melisa
See All
See All
See All
Enter Amount
Enter Amount
Enter Amount
Mariah Kate
Mariah Kate
Mariah Kate
**** **** *** 6625
**** **** *** 6625
**** **** *** 6625
Available $952.26
Available $952.26
Available $952.26
$
$
$
1,260
1,260
1,260
Send to:
Send to:
Send to:
1
1
1
4
4
4
7
7
7
.
.
.
2
2
2
5
5
5
8
8
8
0
0
0
3
3
3
6
6
6
9
9
9
Pay
Pay
Pay
Most budgeting apps are built for bank users and financially savvy people. This leaves cash-first users overwhelmed, confused, and unsupported in managing their money.
Most budgeting apps are built for bank users and financially savvy people. This leaves cash-first users overwhelmed, confused, and unsupported in managing their money.
Most budgeting apps are built for bank users and financially savvy people. This leaves cash-first users overwhelmed, confused, and unsupported in managing their money.
Fina makes money tracking easy and stress-free. It’s designed for everyday users, with clear visuals, friendly guidance, and support for cash-based spending.
Fina makes money tracking easy and stress-free. It’s designed for everyday users, with clear visuals, friendly guidance, and support for cash-based spending.
Fina makes money tracking easy and stress-free. It’s designed for everyday users, with clear visuals, friendly guidance, and support for cash-based spending.
Finance apps are too complex for everyday cash users.
Finance apps are too complex for everyday cash users.
Finance apps are too complex for everyday cash users.
A simple, visual app for real-life money habits.
A simple, visual app for real-life money habits.
A simple, visual app for real-life money habits.
03 PROBLEM AND SOLUTION
03 PROBLEM AND SOLUTION
03 PROBLEM AND SOLUTION
The Problem
The Problem
The Problem
The Solution
The Solution
The Solution
04 TYPOGRAPHY AND COLOR CHOICE
04 TYPOGRAPHY AND COLOR CHOICE
04 TYPOGRAPHY AND COLOR CHOICE
Typography
Typography
Typography
Poly Sans
Poly Sans
Poly Sans
Regular
Regular
Regular
Medium
Medium
Medium
Semi bold
Semi bold
Semi bold
Bold
Bold
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz.
1234567890./?
1234567890./?
1234567890./?
Color
Color
Color
#2701A0
#2701A0
#2701A0
#FFFFFF
#FFFFFF
#FFFFFF
#555555
#555555
#555555
#090909
#090909
#090909
Shows the user’s current balance, total income, and total expenses using visual cards and a clean layout. Users instantly see where they stand financially without any clutter or complicated charts.
Shows the user’s current balance, total income, and total expenses using visual cards and a clean layout. Users instantly see where they stand financially without any clutter or complicated charts.
Shows the user’s current balance, total income, and total expenses using visual cards and a clean layout. Users instantly see where they stand financially without any clutter or complicated charts.
Fina is is a simple, cash-friendly finance app that helps you track your spending, manage income, and send money with ease.
Fina is is a simple, cash-friendly finance app that helps you track your spending, manage income, and send money with ease.
Fina is is a simple, cash-friendly finance app that helps you track your spending, manage income, and send money with ease.
Home
Home
Home
04 App Features
04 App Features
04 App Features
A Simple App
A Simple App
A Simple App
Delivers weekly insights. It's built to encourage reflection without shame, using gentle microcopy and visual highlights instead of rigid stats.
Delivers weekly insights. It's built to encourage reflection without shame, using gentle microcopy and visual highlights instead of rigid stats.
Delivers weekly insights. It's built to encourage reflection without shame, using gentle microcopy and visual highlights instead of rigid stats.
Insights / Summary
Insights / Summary
Insights / Summary
“I’ve tried budgeting apps before, but they always felt too complicated. Fina actually fits my daily life — I can track cash, send money, and finally feel in control without feeling overwhelmed.”
“I’ve tried budgeting apps before, but they always felt too complicated. Fina actually fits my daily life — I can track cash, send money, and finally feel in control without feeling overwhelmed.”
“I’ve tried budgeting apps before, but they always felt too complicated. Fina actually fits my daily life — I can track cash, send money, and finally feel in control without feeling overwhelmed.”
User Testimonial
User Testimonial
User Testimonial
Margret D.
Margret D.
Margret D.
Accountant
Accountant
Accountant
